Spam is an Internet slang that refers to unsolicited commercial or bulk email. It is flooding the internet with many copies of the same message, and are usually considered to be electronic junk mail.
Why do businesses still implement spamming as their techniques when many of us think that spam is absolutely useless and inefficient as an advertising tool? How can they be useful for advertising purposes?
Repetition! The goal of spam is to make you to create an awareness and consider its offer immediately. With repetitive emails sent to its target, one day a letter with some advertisement arrives exactly when the receiver is being interested in something similar.
McAlone (2016) from Business Insider Australia, gathered a full list of the worst email offenders in 2015. The top 15 list of the biggest spammers include:
- Groupon — 388 emails sent on avg per user
- LivingSocial — 363 emails sent on avg per user
- Facebook — 310 emails sent on avg per user
- Meetup — 199 emails sent on avg per user
- Crew — 175 emails sent on avg per user
- Twitter — 173 emails sent on avg per user
- Victoria’s Secret — 160 emails sent on avg per user
- LinkedIn — 157 emails sent on avg per user
- Gilt — 155 emails sent on avg per user
- Kohls — 154 emails sent on avg per user
- Banana Republic — 145 emails sent on avg per user
- Gap — 139 emails sent on avg per user
- Old Navy — 137 emails sent on avg per user
- Bed Bath & Beyond — 135 emails sent on avg per user
- Target — 120 emails sent on avg per user
Groupon top the list with an astonishing 388 emails sent on average per user! They uses newsletters to advertise or promote its deals of the day. By providing an email address to Groupon, individuals are automatically subscribed to multiple newsletters which were sent to them either daily or weekly.
The Australian Communications and Media Authority took action and issued a formal warning to Groupon Australia for sending daily email newsletters without the consent of people interested in its deals.
The Australian Communications and Media Authority (ACMA) is responsible for administering a range of technical and consumer issues relating to telecommunications and is encourages companies to develop voluntary codes of practice and technical standards where they are in the public interest and do not burden them (ACMA, 2016).
ACMA label a message as a spam if they meet 3 requirements. These requirement include:
- No consent from consumer or receiver
- Unidentifiable information
- Inability to unsubscribe to receiving the unwanted messages
Companies will need to have consent from their receiver before sending a promotional message. The receiver will need to be willingly give their details, which include personal email to the company
The messages sent through email must be easily identifiable or recognize by customers and contain relevant company information.
Option to receive the promotional messages is something that the receivers must be given.
Are you sick of spammers? Let me know your thoughts on the topic down below.
Comply, coming soon….. (2016). ADMA. Retrieved 20 May 2016, from https://www.adma.com.au/coming-soon-comply
Groupon: Possible 100% Off Your Next Purchase! – The Krazy Coupon Lady. (2016). The Krazy Coupon Lady. Retrieved 20 May 2016, from http://thekrazycouponlady.com/2016/03/08/groupon-100-off-21605/
McAlone, N. (2016). The 15 companies that flooded your inbox with the most email spam in 2015. Business Insider Australia. Retrieved 16 May 2016, from http://www.businessinsider.com.au/the-companies-who-send-the-most-email-spam-2016-2?r=US&IR=T
Phishing Examples – ITS – University of Memphis. (2016). Memphis.edu. Retrieved 20 May 2016, from http://www.memphis.edu/its/security/phishing-examples.php
Sawers, P. (2013). Curbing Spam When You’ve Already Opted Out. The Next Web. Retrieved 20 May 2016, from http://thenextweb.com/insider/2013/08/13/snapfish/#gref