Another one…… Another one……. Another one……
DJ KHALED CAN’T STOP WON’T STOP. Constantly adding his Story, DJ Khaled is the best thing that ever happened to Snapchat. His snapchat is full of positivity and turns anything into motivational talk. His catchphrases include “Another one,” Bless up,” “They don’t want you to,” have been the talk of the town. DJ Khaled is not afraid to be exactly who he is, which is hilarious and honest. By doing so, he brings an element of authenticity which appeal greatly to his followers. If you haven’t seen any of Khaled’s Snapchats, here is a short advice about what you need to do after taking a shower.
With his new found “Success” (No pun intended), he is increasingly using Snapchat to promote other brands along with his own clothing line WETHEBEST. The Notorious DJ also uses his brand to help promote celebrities and artist including pop star Beyoncé and Kim Kardashian.
3 Major key for viral marketing success
The story of DJ Khaled and Snapchat all started when he tried to navigate his way home, it was pitch black. And he was lost. He recorded the moment, and shared it to his followers on social media. From his rise to success, we learn that there are three criteria that needs to be met in order to create a successful viral marketing.
- The messengers
- The message
- The environment
The messenger refers to as the people or peoples that are sending the message. It is crucial to select the right person to deliver the message in order to be successful. The 3 different types of group of messengers include market mavens, social hubs, and salespeople.
A market maven is an individual that have a great deal of knowledge and connections in a particular area, thus having a trusted opinion. They usually are among the first to receive the message and transmit it to their social network. Warren Buffett is an example of a market waven.
Social hubs are individuals with an exceptionally large number of social connections. With a large number of followers/connections, social hubs can deliver messages in a large quantity.
The third group of messengers are salespeople. They are the ones that amplify the message and making it more relevant and persuasive.
So what compels people to share certain videos? The second step for any viral marketing is the message. A memorable and interesting message often have a higher chance of being shared to others and have the potential to spur a viral marketing phenomenon. Effective messages often contain an element of surprise, in addition with other emotions that can be either positive or negative.
The third and final criteria for a viral marketing campaign to be successful is the environment. Companies should focus on having an infectious message and deliver them to many disconnected subcultures. They need to make not to over spread the initial message, as they may fail in creating the viral aspect.
Viral video define the entertainment for the future. More and more companies tries to implement viral marketing techniques the increase exposure and enhance their brand.
Feel free to comment and share your thoughts on the topic down below, Bless up!