SEO and the danger of black hats

SEO and the danger of black hats

Search engines remain popular and a go to for most users in regards to information and things that they seek. Users are more satisfied than ever with the quality of search results. However, not all search engine are natural and are unauthentic. Organic results aren’t enough to draw attention.

Nowadays, brands search for a way to improve their online presence in an attempt to have a competitive advantage. One way of doing so is to optimize their content as per the search engine guidelines is to have an optimized ranking in the search.

Search Engine Optimization marketing discipline that is focused on growing visibility in regards to search engine result organically. Technical and creative elements are key in improving rankings, drive traffic, and increase awareness in search engines.

However, there are manipulation techniques that are used to increase search engine ranking, but violate the search engine’s Terms of Service. Source: http://www.gq.com/story/justin-bieber-hats-style-history

Black Hat SEO is most commonly defined as a technique that violate search engine Terms of Service, but nevertheless could increase a page’s ranking in a search engine result page. These practices can get sites being banned from the search engine. Examples of black hat SEO techniques include meta keyword stuffing, meta keyword, invisible text, adding unrelated keywords to the page content or page swapping and link farming.

It’s key to be in the eye of the consumer and appear right at the top of that first page of results to ensure you generate traffic to your website. Most people won’t go over the second page on their selected search engine. Hence, being on the top of the search list is key for business to get the attention they desire.

There are better strategies for business that seek long term success in relation to search engine optimization. Some of the ways in building a reputation to your brand include:

  1. Link swapping and link networks
  2. Web and niche directories
  3. Link buying
  4. Press releases
  5. Article directories
  6. Infographics
  7. Social
  8. Content marketing

What do you think of Search Engine Optimization and Black Hats techniques? Comment and share your thoughts on the topic bellow!

 

$pam code of practice

$pam code of practice

Spam.jpg

Source: http://www.acma.gov.au/theACMA/Library/Industry-library/Marketers/spam-code-of-practice

Spam is an Internet slang that refers to unsolicited commercial or bulk email. It is flooding the internet with many copies of the same message, and are usually considered to be electronic junk mail.

email-spam-example.png

Source: http://www.memphis.edu/its/security/phishing-examples.php

Why do businesses still implement spamming as their techniques when many of us think that spam is absolutely useless and inefficient as an advertising tool? How can they be useful for advertising purposes?

Repetition! The goal of spam is to make you to create an awareness and consider its offer immediately. With repetitive emails sent to its target, one day a letter with some advertisement arrives exactly when the receiver is being interested in something similar.

Groupon: Possible 100% Off Your Next Purchase!

Source: http://thekrazycouponlady.com/2016/03/08/groupon-100-off-21605/

McAlone (2016) from Business Insider Australia, gathered a full list of the worst email offenders in 2015. The top 15 list of the biggest spammers include:

  1. Groupon — 388 emails sent on avg per user
  2. LivingSocial — 363 emails sent on avg per user
  3. Facebook — 310 emails sent on avg per user
  4. Meetup — 199 emails sent on avg per user
  5. Crew — 175 emails sent on avg per user
  6. Twitter — 173 emails sent on avg per user
  7. Victoria’s Secret — 160 emails sent on avg per user
  8. LinkedIn — 157 emails sent on avg per user
  9. Gilt — 155 emails sent on avg per user
  10. Kohls — 154 emails sent on avg per user
  11. Banana Republic — 145 emails sent on avg per user
  12. Gap — 139 emails sent on avg per user
  13. Old Navy — 137 emails sent on avg per user
  14. Bed Bath & Beyond — 135 emails sent on avg per user
  15. Target — 120 emails sent on avg per user

Groupon top the list with an astonishing 388 emails sent on average per user! They uses newsletters to advertise or promote its deals of the day. By providing an email address to Groupon, individuals are automatically subscribed to multiple newsletters which were sent to them either daily or weekly.

The Australian Communications and Media Authority took action and issued a formal warning to Groupon Australia for sending daily email newsletters without the consent of people interested in its deals.

Source: http://www.tcpcode.com.au/acma-cis-enforcement-blitz/

The Australian Communications and Media Authority (ACMA) is responsible for administering a range of technical and consumer issues relating to telecommunications and is encourages companies to develop voluntary codes of practice and technical standards where they are in the public interest and do not burden them (ACMA, 2016).

ACMA label a message as a spam if they meet 3 requirements. These requirement include:

  • No consent from consumer or receiver
  • Unidentifiable information
  • Inability to unsubscribe to receiving the unwanted messages

Companies will need to have consent from their receiver before sending a promotional message. The receiver will need to be willingly give their details, which include personal email to the company

The messages sent through email must be easily identifiable or recognize by customers and contain relevant company information.

Option to receive the promotional messages is something that the receivers must be given.

Source: http://thenextweb.com/insider/2013/08/13/snapfish/#gref

Are you sick of spammers? Let me know your thoughts on the topic down below.

 

Reference:

Comply, coming soon….. (2016). ADMA. Retrieved 20 May 2016, from https://www.adma.com.au/coming-soon-comply

Groupon: Possible 100% Off Your Next Purchase! – The Krazy Coupon Lady. (2016). The Krazy Coupon Lady. Retrieved 20 May 2016, from http://thekrazycouponlady.com/2016/03/08/groupon-100-off-21605/

McAlone, N. (2016). The 15 companies that flooded your inbox with the most email spam in 2015. Business Insider Australia. Retrieved 16 May 2016, from http://www.businessinsider.com.au/the-companies-who-send-the-most-email-spam-2016-2?r=US&IR=T

Phishing Examples – ITS – University of Memphis. (2016). Memphis.edu. Retrieved 20 May 2016, from http://www.memphis.edu/its/security/phishing-examples.php

Sawers, P. (2013). Curbing Spam When You’ve Already Opted Out. The Next Web. Retrieved 20 May 2016, from http://thenextweb.com/insider/2013/08/13/snapfish/#gref

 

 

 

Major Key for Viral Marketing Success

Major Key for Viral Marketing Success

Another one…… Another one……. Another one……

DJ KHALED CAN’T STOP WON’T STOP. Constantly adding his Story, DJ Khaled is the best thing that ever happened to Snapchat. His snapchat is full of positivity and turns anything into motivational talk. His catchphrases include “Another one,” Bless up,” “They don’t want you to,” have been the talk of the town. DJ Khaled is not afraid to be exactly who he is, which is hilarious and honest. By doing so, he brings an element of authenticity which appeal greatly to his followers.  If you haven’t seen any of Khaled’s Snapchats, here is a short advice about what you need to do after taking a shower.

 

With his new found “Success” (No pun intended), he is increasingly using Snapchat to promote other brands along with his own clothing line WETHEBEST. The Notorious DJ also uses his brand to help promote celebrities and artist including pop star Beyoncé and Kim Kardashian.

3 Major key for viral marketing success

The story of DJ Khaled and Snapchat all started when he tried to navigate his way home, it was pitch black. And he was lost. He recorded the moment, and shared it to his followers on social media. From his rise to success, we learn that there are three criteria that needs to be met in order to create a successful viral marketing.

  • The messengers
  • The message
  • The environment

The messenger refers to as the people or peoples that are sending the message. It is crucial to select the right person to deliver the message in order to be successful. The 3 different types of group of messengers include market mavens, social hubs, and salespeople.

forbes-400-cover-092313-warren-buffett.jpg

Source: (http://blog.ourcrowd.com/3-warren-buffett-inspired-tips-for-investing-in-promising-startups/)

A market maven is an individual that have a great deal of knowledge and connections in a particular area, thus having a trusted opinion. They usually are among the first to receive the message and transmit it to their social network. Warren Buffett is an example of a market waven.

Social hubs are individuals with an exceptionally large number of social connections. With a large number of followers/connections, social hubs can deliver messages in a large quantity.

The third group of messengers are salespeople. They are the ones that amplify the message and making it more relevant and persuasive.

Source: (http://www.dummies.com/how-to/content/how-to-send-a-message-on-facebook.html)

So what compels people to share certain videos? The second step for any viral marketing is the message.  A memorable and interesting message often have a higher chance of being shared to others and have the potential to spur a viral marketing phenomenon. Effective messages often contain an element of surprise, in addition with other emotions that can be either positive or negative.

pizza hut UK kanye west

Source: (http://mumbrella.com.au/tweeting-kanye-virgin-australia-pizza-hut-ead-347064)

The third and final criteria for a viral marketing campaign to be successful is the environment. Companies should focus on having an infectious message and deliver them to many disconnected subcultures. They need to make not to over spread the initial message, as they may fail in creating the viral aspect.

 

Viral video define the entertainment for the future. More and more companies tries to implement viral marketing techniques the increase exposure and enhance their brand.

Feel free to comment and share your thoughts on the topic down below, Bless up!