SEO and the danger of black hats

SEO and the danger of black hats

Search engines remain popular and a go to for most users in regards to information and things that they seek. Users are more satisfied than ever with the quality of search results. However, not all search engine are natural and are unauthentic. Organic results aren’t enough to draw attention.

Nowadays, brands search for a way to improve their online presence in an attempt to have a competitive advantage. One way of doing so is to optimize their content as per the search engine guidelines is to have an optimized ranking in the search.

Search Engine Optimization marketing discipline that is focused on growing visibility in regards to search engine result organically. Technical and creative elements are key in improving rankings, drive traffic, and increase awareness in search engines.

However, there are manipulation techniques that are used to increase search engine ranking, but violate the search engine’s Terms of Service. Source: http://www.gq.com/story/justin-bieber-hats-style-history

Black Hat SEO is most commonly defined as a technique that violate search engine Terms of Service, but nevertheless could increase a page’s ranking in a search engine result page. These practices can get sites being banned from the search engine. Examples of black hat SEO techniques include meta keyword stuffing, meta keyword, invisible text, adding unrelated keywords to the page content or page swapping and link farming.

It’s key to be in the eye of the consumer and appear right at the top of that first page of results to ensure you generate traffic to your website. Most people won’t go over the second page on their selected search engine. Hence, being on the top of the search list is key for business to get the attention they desire.

There are better strategies for business that seek long term success in relation to search engine optimization. Some of the ways in building a reputation to your brand include:

  1. Link swapping and link networks
  2. Web and niche directories
  3. Link buying
  4. Press releases
  5. Article directories
  6. Infographics
  7. Social
  8. Content marketing

What do you think of Search Engine Optimization and Black Hats techniques? Comment and share your thoughts on the topic bellow!

 

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$pam code of practice

$pam code of practice

Spam.jpg

Source: http://www.acma.gov.au/theACMA/Library/Industry-library/Marketers/spam-code-of-practice

Spam is an Internet slang that refers to unsolicited commercial or bulk email. It is flooding the internet with many copies of the same message, and are usually considered to be electronic junk mail.

email-spam-example.png

Source: http://www.memphis.edu/its/security/phishing-examples.php

Why do businesses still implement spamming as their techniques when many of us think that spam is absolutely useless and inefficient as an advertising tool? How can they be useful for advertising purposes?

Repetition! The goal of spam is to make you to create an awareness and consider its offer immediately. With repetitive emails sent to its target, one day a letter with some advertisement arrives exactly when the receiver is being interested in something similar.

Groupon: Possible 100% Off Your Next Purchase!

Source: http://thekrazycouponlady.com/2016/03/08/groupon-100-off-21605/

McAlone (2016) from Business Insider Australia, gathered a full list of the worst email offenders in 2015. The top 15 list of the biggest spammers include:

  1. Groupon — 388 emails sent on avg per user
  2. LivingSocial — 363 emails sent on avg per user
  3. Facebook — 310 emails sent on avg per user
  4. Meetup — 199 emails sent on avg per user
  5. Crew — 175 emails sent on avg per user
  6. Twitter — 173 emails sent on avg per user
  7. Victoria’s Secret — 160 emails sent on avg per user
  8. LinkedIn — 157 emails sent on avg per user
  9. Gilt — 155 emails sent on avg per user
  10. Kohls — 154 emails sent on avg per user
  11. Banana Republic — 145 emails sent on avg per user
  12. Gap — 139 emails sent on avg per user
  13. Old Navy — 137 emails sent on avg per user
  14. Bed Bath & Beyond — 135 emails sent on avg per user
  15. Target — 120 emails sent on avg per user

Groupon top the list with an astonishing 388 emails sent on average per user! They uses newsletters to advertise or promote its deals of the day. By providing an email address to Groupon, individuals are automatically subscribed to multiple newsletters which were sent to them either daily or weekly.

The Australian Communications and Media Authority took action and issued a formal warning to Groupon Australia for sending daily email newsletters without the consent of people interested in its deals.

Source: http://www.tcpcode.com.au/acma-cis-enforcement-blitz/

The Australian Communications and Media Authority (ACMA) is responsible for administering a range of technical and consumer issues relating to telecommunications and is encourages companies to develop voluntary codes of practice and technical standards where they are in the public interest and do not burden them (ACMA, 2016).

ACMA label a message as a spam if they meet 3 requirements. These requirement include:

  • No consent from consumer or receiver
  • Unidentifiable information
  • Inability to unsubscribe to receiving the unwanted messages

Companies will need to have consent from their receiver before sending a promotional message. The receiver will need to be willingly give their details, which include personal email to the company

The messages sent through email must be easily identifiable or recognize by customers and contain relevant company information.

Option to receive the promotional messages is something that the receivers must be given.

Source: http://thenextweb.com/insider/2013/08/13/snapfish/#gref

Are you sick of spammers? Let me know your thoughts on the topic down below.

 

Reference:

Comply, coming soon….. (2016). ADMA. Retrieved 20 May 2016, from https://www.adma.com.au/coming-soon-comply

Groupon: Possible 100% Off Your Next Purchase! – The Krazy Coupon Lady. (2016). The Krazy Coupon Lady. Retrieved 20 May 2016, from http://thekrazycouponlady.com/2016/03/08/groupon-100-off-21605/

McAlone, N. (2016). The 15 companies that flooded your inbox with the most email spam in 2015. Business Insider Australia. Retrieved 16 May 2016, from http://www.businessinsider.com.au/the-companies-who-send-the-most-email-spam-2016-2?r=US&IR=T

Phishing Examples – ITS – University of Memphis. (2016). Memphis.edu. Retrieved 20 May 2016, from http://www.memphis.edu/its/security/phishing-examples.php

Sawers, P. (2013). Curbing Spam When You’ve Already Opted Out. The Next Web. Retrieved 20 May 2016, from http://thenextweb.com/insider/2013/08/13/snapfish/#gref

 

 

 

Major Key for Viral Marketing Success

Major Key for Viral Marketing Success

Another one…… Another one……. Another one……

DJ KHALED CAN’T STOP WON’T STOP. Constantly adding his Story, DJ Khaled is the best thing that ever happened to Snapchat. His snapchat is full of positivity and turns anything into motivational talk. His catchphrases include “Another one,” Bless up,” “They don’t want you to,” have been the talk of the town. DJ Khaled is not afraid to be exactly who he is, which is hilarious and honest. By doing so, he brings an element of authenticity which appeal greatly to his followers.  If you haven’t seen any of Khaled’s Snapchats, here is a short advice about what you need to do after taking a shower.

 

With his new found “Success” (No pun intended), he is increasingly using Snapchat to promote other brands along with his own clothing line WETHEBEST. The Notorious DJ also uses his brand to help promote celebrities and artist including pop star Beyoncé and Kim Kardashian.

3 Major key for viral marketing success

The story of DJ Khaled and Snapchat all started when he tried to navigate his way home, it was pitch black. And he was lost. He recorded the moment, and shared it to his followers on social media. From his rise to success, we learn that there are three criteria that needs to be met in order to create a successful viral marketing.

  • The messengers
  • The message
  • The environment

The messenger refers to as the people or peoples that are sending the message. It is crucial to select the right person to deliver the message in order to be successful. The 3 different types of group of messengers include market mavens, social hubs, and salespeople.

forbes-400-cover-092313-warren-buffett.jpg

Source: (http://blog.ourcrowd.com/3-warren-buffett-inspired-tips-for-investing-in-promising-startups/)

A market maven is an individual that have a great deal of knowledge and connections in a particular area, thus having a trusted opinion. They usually are among the first to receive the message and transmit it to their social network. Warren Buffett is an example of a market waven.

Social hubs are individuals with an exceptionally large number of social connections. With a large number of followers/connections, social hubs can deliver messages in a large quantity.

The third group of messengers are salespeople. They are the ones that amplify the message and making it more relevant and persuasive.

Source: (http://www.dummies.com/how-to/content/how-to-send-a-message-on-facebook.html)

So what compels people to share certain videos? The second step for any viral marketing is the message.  A memorable and interesting message often have a higher chance of being shared to others and have the potential to spur a viral marketing phenomenon. Effective messages often contain an element of surprise, in addition with other emotions that can be either positive or negative.

pizza hut UK kanye west

Source: (http://mumbrella.com.au/tweeting-kanye-virgin-australia-pizza-hut-ead-347064)

The third and final criteria for a viral marketing campaign to be successful is the environment. Companies should focus on having an infectious message and deliver them to many disconnected subcultures. They need to make not to over spread the initial message, as they may fail in creating the viral aspect.

 

Viral video define the entertainment for the future. More and more companies tries to implement viral marketing techniques the increase exposure and enhance their brand.

Feel free to comment and share your thoughts on the topic down below, Bless up!

 

 

Yeezy for Prezzy? – What would our world look like in 2025?

Yeezy for Prezzy? – What would our world look like in 2025?

Big data

Source: http://www.forbes.com/sites/gilpress/2015/12/15/6-predictions-for-big-data-analytics-and-cognitive-computing-in-2016/#53464fc3409e

Apart from the inevitable election of Kanye West as the president of the United States of America, what will our world look like in 10 years?

Big data analytics is the next trillion-dollar market according to an American investor, philanthrophist, author and CEO of Dell inc Michael Dell. The market for big data technology and services are forecasted to grow at a 23.1% compound annual growth rate, reaching $48.6 billion in 2019 (Forbes, 2015).

Information

Source: http://www.dri.pt/blog/information-power-jump-world-marketing-automation

Information is POWER!

The power of information increases when it is shared. With the help of big data, online retailers could track not only what customers bought, but also what else they looked at, how they navigated through the site and many more.

Spotify

Source: http://www.express.co.uk/life-style/science-technology/592622/Spotify-Discover-Weekly-Feature-Playlist-Custom-Recommendation

Have you ever wondered how Spotify are able to create a playlist that are based on your music taste? Well they use algorithms to predict music that individuals would like to listen to next. Big Data makes better predictions and smarter decisions.

Big mac

Source: http://www.lifehacker.com.au/2015/01/no-mcdonalds-is-not-dropping-the-big-mac/

From Big Data to Big Mac; How big data revolutionizing the food industry

In the past years, McDonalds has been using a data-driven culture by turning to trend-analytics to better understand what is happening at each individual restaurant to identify the best practices to improve restaurants overall.

The three factors that McDonalds use in an attempt to optimize their drive through experience include:

  1. Design
  2.  Information provided on the menu
  3. Types of customers coming through.

 

no-flying-cars-marty-the-most-popular-technology-of-2015-is-just-selfie-stick-back-to-the-future

Source: http://starecat.com/no-flying-cars-marty-the-most-popular-technology-of-2015-is-just-selfie-stick-back-to-the-future/

Thanks to big data in the cloud, information are more accessible regardless of expertise or budget. Businesses using Big Data will see $430 billion in productivity benefits over their competition not using data by 2020 (Forbes, 2016). But then again, we all thought by the year 2015 there would be flying cars, but all we are left with are selfie sticks.

 

Feel free to comment and share your thoughts on the topic down below! 

Till next time, sayonara!

Reference:

Brown, A. (2015). Spotify’s new feature wants to work out your new favourite artists. Express.co.uk. Retrieved 15 April 2016, from http://www.express.co.uk/life-style/science-technology/592622/Spotify-Discover-Weekly-Feature-Playlist-Custom-Recommendation

Forbes Welcome. (2016). Forbes.com. Retrieved 17 April 2016, from http://www.forbes.com/sites/bernardmarr/2016/03/15/17-predictions-about-the-future-of-big-data-everyone-should-read/#203d5c5d157c

Forbes Welcome. (2016). Forbes.com. Retrieved 17 April 2016, from http://www.forbes.com/sites/gilpress/2015/12/15/6-predictions-for-big-data-analytics-and-cognitive-computing-in-2016/#53464fc3409e

McAfee, A., & Brynjolfsson, E. (2012). Big Data: The Management Revolution. Harvard Business Review.

No flying cars Marty, the most popular technology of 2015 is just selfie stick. Back to the Future. (2015). Starecat.com. Retrieved 17 April 2016, from http://starecat.com/no-flying-cars-marty-the-most-popular-technology-of-2015-is-just-selfie-stick-back-to-the-future/

WIRED, H., & Industry, H. (2016). How Big Data is Revolutionizing the Food Industry. WIRED. Retrieved 17 April 2016, from http://www.wired.com/insights/2014/02/big-data-revolutionizing-food-industry/

 

 

 

 

 

 

Geolocation: Swiping your time one matches at a time

Geolocation: Swiping your time one matches at a time


Source: http://www.bustle.com/articles/121866-i-swiped-right-on-everyone-on-tinder-for-a-day-and-heres-what-happened

IT’S A MATCH! The strategy behind Tinder is simple and usually a 3 step process: See few photos of someone, read their bio, decide if you’re attracted to him or her and swipe accordingly.It works by introducing people looking for a date by using geolocation to detect potential couples in reasonable proximity to each other. But, have you ever wondered what companies are doing with the information you give?

Source: https://www.flickr.com/photos/chokola/1229450683/

Integrate

Geolocation is now emerging as a valuable tool to understand customer behaviors, drive traffic and increase revenue. It is the newest movement in Mobile Marketing and measurement. Companies now target customers by their location and use location-based data for business functions. This effort is more efficient and some what more accurate to form. Hence, involving their targeted audience is key for companies to succeed in the digital age.

Source: http://www.rstreet.org/2013/11/14/new-york-ag-treating-airbnb-customers-to-fishing-expedition/

Individualize

Location Based Marketing allows Businesses to create a virtual fishing net around the area they want to influence customers. They can decide what kind of baits can be used depending on the location of the customer. With the information they obtained through geolocation, businesses can customize messages based on the geographic area in which the user is present (Kaplan, 2012).

Source: http://cdn.digitalsport.co/wp-content/uploads/2015/10/Bayern.png

Involve

The most effective social media campaign often involve the users in some interactive ways. With over 100 million active users (Smith, 2014), Snapchat is a common social media platform for businesses to interact with its followers. Snapchat stories can be a way to reach out to followers in a way familiar to those using more “traditional” social media networks. Using geolocation techniques, Bayern Munich were able to pull in a huge number of Snapchats from the specific location which was FC Bayern’s home ground Allianz Arena and add them to their Snapchat story of Bayern vs Dortmund.

 

 

 

 

Feel free to comment and share your thoughts on the topic down below! 

Till next time, sayonara!

Reference:

Smith, C. (2014). 70 Amazing Snapchat Statistics. DMR. Retrieved 6 April 2016, from http://expandedramblings.com/index.php/snapchat-statistics/

Kaplan A. M. (2012). If you love something, let it go mobile: Mobile marketing and mobile social media 4×4, Business Horizons, 55(2), 129-139.

 

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